Lovely London Things #3



'Take Courage' sign on a disused pub, North Road, Islington

I FIND this sign quite inspiring on my morning trudge to work, on a fairly grim road bounded by two huge council estates, a clothing factory, a theatre, a pub and a hot-seating office block for creative types.

Initially I thought it was a keep-calm-and-carry-on type relic from the war era (my history is shoddy). However (and disappointingly), I discovered that it's just a beer slogan (used between the 1950's to the 1980's) for the Courage Brewery!

An ad for the 226-year-old beer was banned in 2009 for implying that the beer would give the man enough confidence to tell the woman the truth- what do you think?